Search Engine Optimisation SEO Leeds / Wakefield

Address:
The Loft Studio
26 Cheapside
Wakefield
nr. Leeds
West Yorkshire
WF1 2TF

Telephone:
0870 990 6929

Pod9 create fully bespoke internet marketing campaigns
based on budget and requirements. Our
search engine optimisation results
speak for themselves.

For a free consultation to see how Pod9
can help your online business
grow please call
0870 990 6929.

Internet Marketing

Pod9 specialise in internet marketing and search engine optimisation (SEO) in particular. We build our web sites from the ground up with SEO in mind. Perhaps more importantly we will continue to support you with your search engine marketing on an ongoing basis in terms of advice and, in particular, link building which is now the most important factor in good search engine results. Quarterly search engine ranking reports are provided detailing your current positions in the major search engines.

Key Phrase Identification

Often search engine strategies stall at the first hurdle – identification of the right key phrases. Pod9’s in-depth key phrase identification service will allow you to identify phrases that are both regularly searched for, and are realistically able to achieve first-page listings in Google and all other major search engines. This service is critical in enabling you to target the key phrase search terms that will maximise the traffic you can gain from the search engines, giving your company a clear advantage over your competitors. Once the key phrases have been identified they can be used as the basis for your site's SEO, PPC and link building.

Very basically, good search engine listings require two types of work to be carried out; SEO (or on-site optimisation) and link building (or off-site optimisation).

Search Engine Optimisation (SEO)

SEO involves making sure sure certain aspects of your web site are search engine friendly. Some of these things are good site content and linking structure – the more content in your site that is “on topic” the better. There are other more technical requirements such as meta tags, alt tags, clean coding, headings, and key phrase density. We also make sure that there are no issues that can hinder the search engines from ranking your site such as frames and excessive use of Flash animations.

Link Building

Search engines such a Google consider a link to your web site as a kind of “vote” towards its quality. The more votes your site has the better in the eyes of the search engine. To complicate matters slightly, not all votes are equal. Ideally you should get links that are from related web sites which have a high Google PageRank and you also need to have key phrase rich anchor text within the links. Pod9 provide a number of link building packages.

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